The Snow & Ice Management Association (SIMA) will hold a live web seminar entitled "Snow Strategies for Tough Times: How to Manage Rising Costs and Protect Your Bottom Line" on Thursday, August 28, at 2:00 p.m. Central Time.

This course will address how to deal with issues such as rapid increases in fuel cost, material cost and other business expenses. It is designed to help teach attendees how to:

• Use financial modeling to increase predictability of profits.
• Increase profitability by driving revenue growth.
• Create "safety-valves" in contracts to hedge against rapid cost increases.
• Become strategic partners with customers, not simply a vendor.

The seminar will also remain available online and on CD-ROM. For more information call 414-375-1940 or visit http://webinars.sima.org.