Guzman to Lead Business Development for WSP | Parsons Brinckerhoff
SAN FRANCISCO, CA Laura Guzman has been appointed a Vice President in the San Francisco, California, buildings office of WSP | Parsons Brinckerhoff, a global engineering and professional services organization.
In her new position, Guzman will manage all marketing and business development efforts for WSP | Parsons Brinckerhoff's buildings practice in California. She has more than 10 years of experience as a senior marketing executive. Prior to joining WSP | Parsons Brinckerhoff, she led corporate marketing, operations and business development for Microdesk, a global design technology consultancy. Microdesk partners with leading AECO organizations to implement innovative technologies and processes, including Building Information Modeling (BIM), to design, build, and operate buildings and infrastructure more efficiently, more sustainably and more profitably. She previously worked with a leading architecture and urban planning firm in Washington, D.C., supporting its international design and town planning divisions, and with a prominent Washington, D.C., PR agency managing public relations and public policy campaigns for various food and agriculture clients.
"Laura has a proven track record within the AEC industry as a marketing strategist and business development professional," said Sarah Kuchera, Senior Vice President and Managing Director of the firm's California buildings practice. "She brings a fresh perspective to our team in California and offers a skill set that will greatly enhance our ongoing efforts to grow the business, develop new strategic relationships, and identify opportunities to bring more value to the design and construction process."
An active member of the Urban Land Institute (ULI), Guzman serves as a member of the organization's Public Development & Infrastructure Council, a volunteer with the UrbanPlan program, and member of the special committee that created the UrbanPlan for Public Officials program, launched at the 2016 ULI Fall Meeting. She is also a member of SMPS and a founding member of the Digital Story Association, an organization of thought leaders dedicated to exploring how to further applications of technology for learning and storytelling. Guzman received Master of Business Administration and Bachelor of Science degrees from Cornell University.