We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy. In addition, the California Consumer Privacy Act ("CCPA") provides certain rights with respect to your personal information. Please click here for more information.

Home » Firestone Building Products Names New Executive Director of Marketing

Firestone Building Products Names New Executive Director of Marketing

March 12, 2018
No Comments

NASHVILLE, TN — Firestone Building Products Company, LLC (FSBP) announces Michelle Lane has been named Executive Director of Marketing for the company. In this role, Lane will be responsible for the overall marketing strategy for FSBP, including programs, product development, channel management, education and communications. 

“Michelle has exceptional business acumen and an extensive background in driving research-based marketing strategies that generate successful business results,” said Taylor Cole, President, Firestone Building Products. “We are confident that her leadership will help us further our goal of setting the standard for trusted roofing and building solutions.”

Lane brings more than 16 years of marketing experience to her new role, 13 of those with Bridgestone, where she has held various roles of increasing responsibility. Most recently, Lane was Director of Marketing for the truck bus radial (TBR) business, where she led marketing strategy and initiatives for the overall TBR portfolio. Previous roles within the company include director of marketing for the commercial off-the-road (OTR) business; channel marketing manager, mining division; and commercial marketing research and training manager. Lane started at Bandag in 2005, where she held marketing positions before and during the 2007 Bridgestone acquisition of the business. 

Lane earned a bachelor’s degree in economics from the University of Northern Iowa and an MBA from the University of Iowa. She was recognized as one of Tire Industry Association’s Women to Watch in 2015.

Dixie Contractor People
  • Related Articles

    Manitou Group Names Nartish as Vice President of Sales and Marketing of Manitou North America

    Dewberry’s Scarce Promoted to Corporate Director of Marketing

    CSDA Announces Erin O’Brien as New Executive Director

Post a comment to this article

Report Abusive Comment

Select a Region

See stories from other regions.

Select region map Select region map
ACP logo associated construction publications logo
  • About
  • Editorial Calendar
  • Archived Issues
  • Contact Us
  • Subscribe
  • Privacy Policy

Copyright ©2021. All Rights Reserved
Design, CMS, Hosting & Web Development :: ePublishing

Copyright ©2021. All Rights Reserved
Design, CMS, Hosting & Web Development :: ePublishing