GRAND RAPIDS, MI Lambert, Edwards & Associates (LE&A) has been named the public relations agency of record for Associated Builders and Contractors Western Michigan (ABC/WM). ABC/WM is an affiliate of Associate Builders and Contractors Inc., a national association founded in 1950 to promote merit shop principles and free enterprise in America's commercial construction industry.

LE&A will provide ABC/WM with a wide array of services, including strategic counsel, media relations, messaging support and expert positioning. The firm will also develop and implement strategies to elevate ABC/WM's profile and increase visibility of its various programs including:

Construction Workforce Development Alliance Rally - An event that gathers commercial and residential construction industry professionals to celebrate the industry and raise funds to inspire and attract young people to the industry.

GRPS Academy for Design and Construction 3 on 3 Basketball Tournament - An exciting 3 on 3 basketball tournament featuring teams from the design and construction communities.

MiCareer Quest - An all-day opportunity that gathers employers from four industry sectors - advanced manufacturing, construction, healthcare and information technology - who offer exciting, interactive exhibits for middle and high school students.

Excellence in Construction Awards - This celebration honors the nation's most innovative and high-quality construction projects, safety programs and diversity programs.

"Continuing to grow our presence and impact in Grand Rapids and the West Michigan region is a priority for us, and as part of this effort, we want to work with companies headquartered here," said Norm Brady, President and CEO of ABC Western Michigan. "We look forward to developing a relationship with LE&A who can help enhance our communication efforts and further expand the exciting opportunities we provide to our members."

Leveraging its deep experience within the digital space, LE&A also provides ABC/WM's team with social, digital and traditional media strategies and engagement, as well as digital event support.