SIOUX CITY, IA Sioux City, Iowa, is a growing community and Rueter's Company is expanding right along with them.

Ken Petersen, a life-long resident of Sioux City and the Rueter's salesman for the area, is now the Branch Manager for the new office.

"For the past 12 years we have built a good business here in eastern Nebraska and northwest Iowa for Rueter's, while I was working out of my house," Peterson said. "This area has always been Rueter's territory for Hyundai and all of the other equipment lines we represent. And now with a dealership here, we can better serve our customers and the contractors with a fully stocked parts department, a well-trained and experienced service department, and of course of quality, dependable equipment lines."

Formerly a Forklift Solutions building, the store has been totally remodeled and painted, adding overhead doors and five service bays, and converting the grass lot to either crushed asphalt or pavement. If needed, the building can be expanded even further in the future.

But Petersen's and Rueter's success doesn't end with just great equipment and service.

"It's important for Rueter's to have good people at their stores and since I'm from this area, I knew who to use to establish a great team," said Petersen. "We're big on the "˜we' here, the "˜team-concept,' and having quality, knowledgeable people to work with is key for me."

Tracy Ashley is the Office Manager, Mark O'Neill is in sales, Chuck Campbell is the Service Manager, and Scott Rumohr joins Petersen as the Parts Manager.