FOXBOROUGH, MA Northland JCB hosted nearly 300 guests at Innovate 2017, the biggest event in the company's history when Gillette Stadium was taken over by JCB, Vibrotech, AMI Attachments, Steelwrist, Paladin, Sellick, Polaris, Ravo, Hyster, Avant, and more as well as an honored charity partner, Building Homes for Heroes. 

Guests were treated not only to a showcase of JCB and other vendors' top-of-the-line equipment, but a variety of prizes, giveaways, lunch, Gillette Stadium tours, New England Patriots Cheerleaders photo ops, and a unique look at the JCB GTthe world's fastest backhoeand JCB's military backhoe, the High Mobility Engineer Excavator (HMEE). 

Other spotlight pieces included JCB's game-changing Teleskid, the revolutionary JCB Hydradig, and their new electric scissor lift, the JCB Access. Northland JCB's Vice President of Sales Mark Silva said, "It's important for us to show we're not just another construction equipment dealer. We strongly believe in the kind of innovation that will help our customers' businesses grow. After all, we owe our success to our customers."

Show organizer Chris Jackson said, "The excitement this show has generated has been spectacular. The customer feedback tells us the event was fun and productive for them which means it was a success."