FRISCO, TX The Star in Frisco, Texas, announces plans for a 17-story luxury residential tower, a joint venture between Dallas Cowboys owner Jerry Jones Sr., Cowboys Hall-of-Famer Roger Staubach, and Dallas, Texas, -based developer Robert Shaw.

The partnership will enhance the vision of the mixed-used complex that is The Star in Frisco. The development will be built just a short walking distance from the Dallas Cowboys World Headquarters, allowing for the ultimate immersive experience for Dallas Cowboys fans. 

"It's good to have Roger back on the Cowboys active roster," said Jerry Jones Sr., Owner and General Manager of the Dallas Cowboys. "His tremendous success and experience in commercial real estate brings a world of credibility to this project, and fits what we are doing at The Star from a big picture perspective perfectly.  We also know that Robert Shaw, another of our former players, has a unique background specifically with this type of project."

For those that make their home at The Star, they will receive special benefits and exclusive access to events, and for the first time, fans will have the chance to live just steps from the home of the Cowboys.

The Frisco high-rise, developed by Columbus Realty, will have a boutique look and feel, and mirror the design and aesthetics that currently exist throughout both The Star and AT&T Stadium. The development will rent out roughly 160 apartments for those looking for part- or full-time residence, or those just looking to be one step closer to the team. The average size of each unit will be 1,200 square feet.