WAUKESHA, WI Spancrete has announced Kimberly Wacker as Vice President of Marketing and Communications.

In her new role, Wacker will continue to develop marketing and service policies, programs and systems to support strategic direction and align global business plans with organizational objectives. In addition to other responsibilities, she will continue to develop the overall marketing strategy for both the precast and global divisions of the company and maintain and promote the Spancrete brand as well as be part of the strategic business planning process.

"We've grown and thrived as a company in recent years, and Kimberly has played a key role in that success," said Spancrete President and COO Alan Antoniewicz. "I look forward to seeing an even greater impact in the future."

Wacker has more than 18 years of strategic marketing experience working for business-to-business organizations, handling both business marketing and product development. She joined Spancrete in 2006, and recently celebrated her 10-year anniversary with the company.

She also contributes to the industry as a whole by serving on the Precast/Prestressed Concrete Institute (PCI) Board of Directors. Wacker is also the current chairperson of the Marketing Council for PCI.