MINOCQUA, WI Lenz Truck Center expands its reach in their market position of late model trucks and SUVs with a new 30,000-square-foot dealership and service center in Minocqua, Wisconsin.

The Lenz team has partnered with Ghidorzi Design | Build | Develop to create a custom dealership that is tailored to its operations and its focus on an excellent customer experience. The facility is equipped with a nine-bay service center, quick lube and alignment, seven reconditioning bays, parts department and new car delivery area.  "Ghidorzi has been an excellent partner by paying close attention to detail, making solid recommendations, and by utilizing local suppliers and subcontractors.  We are very proud that this facility was built by people throughout Northern Wisconsin," said Brian Lenz, President of Lenz Truck Center.

The building will showcase the Lenz brand from its premier location on Highway 51 with a mountain modern design that complements the area and blends contemporary with traditional.  Stone, wood accents, raw and sleek metal paneling are among the materials used to achieve this balance.

"Minocqua was the clear choice for our expansion. We believe in the community and see it as an ideal location to be more accessible to our customers, providing them with better access to vehicle inventory and service," said Lenz, a Minocqua resident.  Lenz Truck Center currently sells vehicles throughout the United States with over 22 percent of its retail sales outside the state of Wisconsin.

The new Minocqua dealership is expected to create 20 jobs. The facility has many green features, one of which is a water reclamation system from Hydro Engineering based out of Salt Lake City, Utah. The system will recycle 95 percent of the water Lenz uses to clean vehicles, which will save over 250,000 gallons of water each year. The entire building will also utilize in-floor heat and a waste oil heating unit that will avoid any reliance on a conventional forced air heating system.