S.M. Wilson Launches New 'Beyond the Build' Branding Program
ST. LOUIS, MO S. M. Wilson & Co. has launched a new theme to emphasize and differentiate its longtime core strengths of value, service, people-centered culture and passion to deliver more than just buildings. Called "˜Beyond the Buildâ„¢,' the new program includes the new slogan, refreshed contemporary color schemes, updated website content and new videos, marketing materials and other editorial content.
"In today's increasingly commoditized commercial construction industry, we want prospective customers and others in our industry to know that S. M. Wilson uses bricks and mortar to transform communities and landscapes," said Amy Berg, President of S. M. Wilson. "We have always been known for our employee-friendly culture, our collaborative and transparent approach to projects and our atmosphere of finding the fun in the work we do. We are reaffirming these long-held company values and connecting them in a contemporary way."
"˜Beyond The Build' encompasses the S. M. Wilson family's embrace of innovation, service to the community, commitment to employee career development, collaboration with owners and project teams, respect for all people and the notion that work can be fun. These values can be found in things like the company's flexible work schedules, technology investments, commitments to sustainability and the desire to promote people from within whenever possible.