NEWPORT NEWS, VA Liebherr USA Concrete Technology division announces that Clint Nichols joined the company as the new Regional Sales Manager.

In his role as Regional Sales Manager, Nichols will develop and manage sales activities for concrete pumps and mixing technology customers in the southeast region. He will create local and regional marketing plans to support the sales strategy for the southeast region and ensure the plan aligns with the division's overall strategic goals. 

In addition to serving as the liaison between the company and customers, Nichols will represent the Concrete Technology division at trade association meetings and industry events and conduct assessments and reports on market conditions, competitor activities, product developments, etc. This position requires Nichols to oversee the technical integration of Liebherr Concrete Pumps and Mixing Technology into the North American market and its adaptation to local U.S. standards. 

"The Liebherr name is synonymous with quality and customer service. I am excited to be a part of this company and team.  I look forward to helping grow Liebherr's presence in the USA and providing the highest quality equipment to our customers," said Nichols.

Nichols' extensive background in management and sales within the concrete pumping industry well prepared him for his role with the Liebherr USA, Co. Concrete Technology division. He previously held regional sales and management positions, as well as a V.P. of Operations with several companies within the heavy equipment and concrete pumping industry. These roles have equipped him with exceptional negotiation, sales and customer relationship building skills and demonstrates his successful track-record, while maintaining company goals and profitability. 

In his new role with Liebherr, he will report to Sebastien Hegy, Divisional Director of Liebherr USA, Co. Concrete Technology division.