Liebherr Announces the Formation of Liebherr USA, Co. to Further Expand its Brand Positioning in the US
NEWPORT NEWS, VA Liebherr leverages its organization's capabilities and announces the formation of Liebherr USA, Co., a simpler structure with a broader reach.
Liebherr's remarkable story began in 1949 with Hans Liebherr and the invention of the TK10, the first mobile tower crane. The company that once employed 110 people and recorded net sales of $1.27 million in 1950 is now one of the world's largest and most successful manufacturers of construction and earth moving machinery employing more than 41,000 people in 50 countries with total sales of $10.3 billion in 2015.
Liebherr's success and expansion in North America followed a similar pattern to its success in Europe and throughout the world. Liebherr's commitment to the United States market began in 1970 with the construction of its manufacturing facilities and North American headquarters in Newport News, Virginia. Over the years new companies were formed to fulfill customer needs in different industries.
"As we continue to grow our brand in the United States we are transitioning into a mixed-sales company," said Dr. Torben Reher, Managing Director of Liebherr USA, Co. "We are confident that this new platform will leverage the existing know-how and expertise among Liebherr divisions providing Liebherr business partners and customers with an exceptional and consistent experience in the United States."
Liebherr USA, Co., the newly formed mixed-sales organization, will serve as the umbrella company and the existing Liebherr sales and service companies will become divisions of Liebherr USA, Co. Excluded are Liebherr-Aerospace Saline, Inc., Liebherr Gear Technology, Inc., Liebherr Automation Systems, Co., and Liebherr Mining Equipment Newport News, Co. However, sales and service for mining equipment in the U.S. will be incorporated into Liebherr USA, Co.
"Liebherr USA, Co. will allow us to approach our customers more efficiently and ultimately increase customer satisfaction in the U.S.," said Peter Mayr, Managing Director of Liebherr USA, Co. and Head of the Liebherr Construction Equipment Division.
In practical terms, all points of contact and business relationships will remain the same for our business partners and all contracts/programs/arrangements/agreements will remain in effect.