DAYTON, MN — To better meet customer demand, RDO Equipment Co. is expanding its presence in the Minneapolis/St. Paul metro by building a new, full-service store in Dayton. This store addresses the growing needs of the northern area, serving customers in the construction, environmental, roadbuilding, surveying and underground industries. Construction is underway on the new facility, which is planned to be nearly 45,000 total square feet, making it RDO Equipment Co.’s largest construction-focused store in Minnesota.
“We’ve been searching for an opportunity to enhance our coverage in the Twin Cities for quite some time,” said Chris Cooper, RDO Equipment Co. Chief Operating Officer. “It’s important for us to invest in a new location to offer greater convenience and add another sales and service touchpoint for customers.”
Strengthened by equipment from manufacturers like John Deere and Vermeer, the Dayton store is also heavily invested in Topcon technology solutions, as well as parts and service support. The store is integrating RDO Equipment Co.’s existing parts location in Brooklyn Park and technology-focused store in Bloomington to serve all customer needs in one location. The two existing RDO Equipment Co. stores in Burnsville, offering Vermeer and John Deere equipment, parts and service, will remain open and further integrate Topcon technology support to serve customers on the south end of the area.
The store's main showroom is set up with separate, dedicated spaces for both John Deere and Vermeer equipment and $2 million dollars in parts inventory. At more than 16,000 square feet, the service shop is large enough to accommodate all makes and models of equipment. A specialized team devoted to calibration, updates and repair to Topcon technology will be housed in a separate 1,100-square-foot service area.
The Dayton store will bring approximately 50 jobs in areas including parts, sales, service and administration. It is expected to open in early 2020, with a grand opening celebration to follow.
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