ASCO Launches New CASE ReNew Used Equipment Center

DALLAS, TX — CASE Construction Equipment and Associated Supply Company, Inc. (ASCO) have launched one of the first CASE ReNew Centers at the dealer's Dallas-Fort Worth location (Euless). The CASE ReNew Center will thoroughly inspect, service, and recondition CASE lease returns and/or other used CASE equipment, which will then be sold through CASE dealers in highly populated equipment markets.

CASE ReNew Centers also feature the highest level of certified technicians in the network and will offer reconditioning services for used equipment — CASE as well as other brands.

“This partnership with ASCO is among the first of several CASE ReNew Centers that will appear in high-volume used equipment markets across the U.S. and Canada,” said Terry Dolan, Head of CASE Construction Equipment - North America. “We're offering equipment buyers a range of used equipment reconditioning services and purchase price points to best fit their needs and investment strategies. Equipment buyers can also have faith that ReNew badged used equipment has been properly cared for, inspected, and serviced compared to equipment purchased in private sales.”

CASE now offers three levels of used equipment:

• Standard: Basic sale/trade-in (includes all competitive equipment). This category is ideal for price-driven buyers who prefer 'as-is' transactions and repairing their own equipment.



• CASE ReNew: CASE used or lease return equipment — all product lines — that has been serviced and repaired to retail-ready condition, functionality, and performance. It has also been inspected by a CASE-certified technician.



• CASE Certified Used (where available): Certified Used equipment undergoes a 100-plus point inspection, including fluid testing and repair by a Level 2 CASE-certified technician, use of CASE Genuine or REMAN Parts, and features an extended warranty and competitive financing. CASE Certified Used equipment availability varies by dealer and currently includes only CASE skid steers and compact track loaders. The program is slated to expand to other product lines in 2021.

“As service is paramount for our family of dealerships, we have invested in hiring and training CASE-certified technicians to staff the new CASE ReNew Center immediately,” said Brax Wright, CEO of ASCO. “This will support both new and used equipment buyers throughout the state of Texas and further establish ASCO and CASE as reliable partners for used equipment throughout North America.”

ASCO will leverage the centrally located Dallas-Fort Worth operation to launch the CASE ReNew Center.