WACO, TEXAS — In response to growing demand for its engineering design services, Diversified Product Development has launched its DesignWise brand. The new brand encompasses all of Diversified’s fully integrated product design and development capabilities. The DesignWise team offers services to clients including exploring new markets and products; redesigning or modernizing existing products; improving ergonomics; increasing maintenance efficiency; and making products faster and more profitable.

DesignWise offers expertise in a variety of industries, including construction, mining, utility, oil and gas, manufacturing, military, and agriculture. The professional staff members have more than 250 years of combined experience in mobile equipment development and manufacturing practices, and they employ engineering software to help develop solutions. DesignWise is capable of producing finished units, or the team can provide everything needed for clients to manufacture their own products.

The DesignWise name coincides with Diversified’s existing LineWise brand of lineman tools and LiftWise brand of fall-arrest man baskets and custom material handling products.

“We’ve always offered engineering design services in addition to our LineWise and LiftWise product lines,” said Ray Fritel, President of Diversified Product Development. “The DesignWise launch represents an increased effort to focus more on our product development business and better promote our services in this space."