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Gilbane Building Company Names Medeiros as Senior Vice President, Chief Marketing Officer
PROVIDENCE, RI — As part of its global growth strategy, Gilbane Building Company announces the appointment of Karen Medeiros as Senior Vice President, Chief Marketing Officer (CMO). In this newly created role, Medeiros joins the executive management team and will lead the company’s global marketing, brand and communication strategies.
As CMO, Medeiros will be responsible for all aspects of Gilbane’s strategic marketing communications including brand strategy and positioning, campaign development, distribution channel design, alliance marketing and partnerships with teams across the company. In alignment with the firm’s Vision 2025 plan, Medeiros will provide enterprise-wide leadership and connectivity with sales, finance, human resources and operations to drive change with a direct link to business strategy and results. Her approach to marketing solutions has generated award-winning marketing campaigns and digital strategies.
“Karen is an accomplished leader and marketing visionary with a strong history of building innovative, brand marketing programs with a client-first mindset,” said Ryan Hutchins, Executive Vice President of Gilbane Building Company. “The new role of Chief Marketing Officer ensures that our brand and key marketing initiatives for new services and geographies are an integral part of our company’s visionary growth.”
Throughout her nearly 20-year career with Gilbane, Medeiros has held leadership roles throughout the company, including Vice President, Senior Director of Client Development for the Mid-Atlantic division, and most recently she served as Vice President, Global Sales and Marketing Services, a shared services department. Her experience has been instrumental in strategic plan implementation, developing the company’s sales and marketing organization, and team building throughout the company’s expanded geographic footprint.
Medeiros holds a Bachelor of Arts in marketing from the University of Massachusetts at Dartmouth. She is a member of the Society of Professional Marketing Services and has served in several leadership roles in community organizations.
New England Construction PeopleAs CMO, Medeiros will be responsible for all aspects of Gilbane’s strategic marketing communications including brand strategy and positioning, campaign development, distribution channel design, alliance marketing and partnerships with teams across the company. In alignment with the firm’s Vision 2025 plan, Medeiros will provide enterprise-wide leadership and connectivity with sales, finance, human resources and operations to drive change with a direct link to business strategy and results. Her approach to marketing solutions has generated award-winning marketing campaigns and digital strategies.
“Karen is an accomplished leader and marketing visionary with a strong history of building innovative, brand marketing programs with a client-first mindset,” said Ryan Hutchins, Executive Vice President of Gilbane Building Company. “The new role of Chief Marketing Officer ensures that our brand and key marketing initiatives for new services and geographies are an integral part of our company’s visionary growth.”
Throughout her nearly 20-year career with Gilbane, Medeiros has held leadership roles throughout the company, including Vice President, Senior Director of Client Development for the Mid-Atlantic division, and most recently she served as Vice President, Global Sales and Marketing Services, a shared services department. Her experience has been instrumental in strategic plan implementation, developing the company’s sales and marketing organization, and team building throughout the company’s expanded geographic footprint.
Medeiros holds a Bachelor of Arts in marketing from the University of Massachusetts at Dartmouth. She is a member of the Society of Professional Marketing Services and has served in several leadership roles in community organizations.
