FORT WORTH, TX — Kirby-Smith Machinery, Inc. (KSM) has hired Gavin Cole as Sales Manager for its Fort Worth, Abilene, and Waco locations. Cole brings over 24 years of experience in managing sales and dealer operations to the position, most recently serving as General Manager of Briggs Equipment in Houston.

With over two decades of heavy equipment sales experience in Texas, Cole is familiar with KSM’s market and customer base. He will manage all sales activity and be responsible for a team of nearly a dozen sales personnel covering territory around the three branch locations.

“I am excited to be back in the Dallas-Fort Worth metroplex with the opportunity to join such a talented team,” Cole said. “I am looking forward to building new relationships and working with our sales team to support our customers.”

Del Keffer, Vice President of Sales for KSM, believes Cole is an excellent addition to the sales management team.

“Gavin is tenacious in his responsibilities, thoughtful in the way he treats customers and employees, and possesses both great integrity and a strong moral compass," he said. "His can-do attitude and customer-focused manner will only add to the team he is leading in our Fort Worth, Abilene, and Waco facilities. As you add to any team, you look for players who possess the skillset to make everyone around them better. Those skills are abundant in Gavin and will be well-matched to his new role.”