Margulies Perruzzi Architects Receives SMPS Boston Award for Holiday Video
BOSTON, MA Margulies Perruzzi Architects (MPA) announces the firm has been honored with a 2016 Society for Marketing Professional Services (SMPS) Boston Award. MPA received the first place honor in the Holiday Digital Piece category for its 2015 holiday video entitled "Snowbound at MPA." The award marks the firm's ninth SMPS Boston award since 2007. The firm has also won three SMPS National awards.
MPA's goal for its 2015 holiday video, "Snowbound at MPA," was to spread holiday cheer and use the video as part of the firm's client retention and lead generation strategy. A staff brainstorming session yielded two ideas: a movie trailer that would be the right length and pacing to capture interest online and the concept of being snowed in the office. The final concept combined these ideas to create the "Snowbound at MPA" movie trailer. MPA's marketing team then collaborated with Good Life Productions on the production of this video. MPA received an overwhelming amount of positive feedback from clients. The supporting social media blitz garnered a substantial increase in online impressions, and resulted in the hire of two new employees.
The Holiday Digital Piece category recognizes a one-time celebratory piece produced for a specific holiday. The judges found MPA's holiday video to be a "really creative story-like video that makes you watch from start to finish. Thirty-five percent click rate?! Unbelievable - the results speak for themselves."
"It is extremely gratifying to be honored by a jury of our peers in the SMPS Boston Chapter," said Marc Margulies, FAIA, LEED AP, Principal and Senior Partner at Margulies Perruzzi Architects. "The holiday video truly captures the personality of our firm. It helps in our recruitment efforts by illustrating what a great place MPA is to work, and shows our clients that we are more than just corporate project teams: we are fun and creative individuals. I'm proud of our marketing team for producing such a fun and highly-lauded quality piece on behalf of MPA."