We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy. In addition, the California Consumer Privacy Act ("CCPA") provides certain rights with respect to your personal information. Please click here for more information.
Cianci Joins CASE Construction Equipment as Vice President for North America
RACINE, WI — CASE Construction Equipment has named Steve Cianci as its new Vice President for North America. Cianci joins CASE with more than 25 years of leadership at various global heavy equipment and industrial companies — most recently with Kalmar USA, Inc.
Michel Marchand, who previously held the position, left in August to pursue new opportunities.
“Steve has a proven track record of managing equipment sales, business development, product management and parts and service functions for world-class organizations,” said Carl Gustaf Göransson, President, Construction, CNH Industrial. “That combination of marketing intelligence and a deep understanding of capital goods markets drives a clear vision for CASE in North America.”
“The construction industry provides great opportunity for intelligent growth as we further streamline product offerings, strengthen the dealer network throughout North America and focus on ways to help businesses succeed and drive efficiencies with their compact and heavy equipment fleets,” Cianci said. “CASE is a strong brand with great character and values, and I look forward to the work ahead.”
Cianci holds a Master of Business Administration from Roosevelt University, and earned his bachelor’s degree in marketing from Bentley University. He will be based out of the CASE headquarters in Racine, Wisconsin, and lives in northern Illinois.
Western Builder PeopleMichel Marchand, who previously held the position, left in August to pursue new opportunities.
“Steve has a proven track record of managing equipment sales, business development, product management and parts and service functions for world-class organizations,” said Carl Gustaf Göransson, President, Construction, CNH Industrial. “That combination of marketing intelligence and a deep understanding of capital goods markets drives a clear vision for CASE in North America.”
“The construction industry provides great opportunity for intelligent growth as we further streamline product offerings, strengthen the dealer network throughout North America and focus on ways to help businesses succeed and drive efficiencies with their compact and heavy equipment fleets,” Cianci said. “CASE is a strong brand with great character and values, and I look forward to the work ahead.”
Cianci holds a Master of Business Administration from Roosevelt University, and earned his bachelor’s degree in marketing from Bentley University. He will be based out of the CASE headquarters in Racine, Wisconsin, and lives in northern Illinois.
