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Home » Strong Pricing Continues in $53M Ritchie Bros. Auction in Houston, Texas

Strong Pricing Continues in $53M Ritchie Bros. Auction in Houston, Texas

December 11, 2020
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HOUSTON, TX — Demand for equipment at Ritchie Bros.' online auctions continues to break records, as the company saw bidder registrations jump 39 percent year over year for the recent $53-million auction in Houston, Texas.

Due to COVID-19, the auction was conducted 100 percent online, attracting interested bidders from 67 countries. Approximately 85 percent of the assets in the auction were purchased by U.S. buyers, including 40 percent purchased by buyers from Texas, while international buyers from as far away as Mexico, Australia, and the United Kingdom purchased 15 percent.

"As one of the first big auctions of our fourth quarter, we are excited by the continued record-breaking demand and strong pricing we achieved this week in Houston," said Alan McVicker, Regional Sales Manager, Ritchie Bros. "Auction after auction we continue to prove that no matter the format — onsite, online, or both — we deliver unmatched demand and results. In fact, we saw more international participation in Houston this week than the site had seen in 12 to 18 months. If you have equipment to sell, we encourage you to contact us today to be a part of one of the many events we have."
Texas Contractor Trends
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